Qualitative Research Team
About
The Qualitative Research Team at Basis specializes in uncovering deep, nuanced consumer insights through techniques such as interviews, focus groups, and ethnographic studies. This team collaborates closely with clients to interpret complex human behaviors and attitudes, delivering actionable recommendations that drive smart decision-making. Their expertise helps brands like Google, Disney, and Ray Ban understand their audiences on a deeper level, ultimately enabling more effective and impactful strategies.