Rachel Williams is currently the Head of Qualitative Research at Basis, bringing with their a wealth of experience in the field. Previously, Rachel held roles such as Partner and Director at Yonder Consulting, Research Director at Populus, and Account Director at Relish Research. With a background in advertising and marketing communications from Bournemouth University, Rachel has a proven track record of delivering actionable insights and strategic solutions for clients.
January, 2024 - present