Basis is an independent insight consultancy working with global clients to deliver insight activation. Simply put, this means giving our clients the understanding, the guidance and the recommendations they need to make the right decisions for their organisation.

Headquartered in London, with offices in NY, Chicago and LA, we draw on our twenty five years of expertise to support brand owners such as Fitbit, Google, NBC, Disney, Fox Networks, Oakley, Ray Ban, Pernod Ricard, Tesco, BT, and Avon. 

With fantastic qual, quant, design and video teams in-house, we tackle all kinds of insight, innovation and strategy projects, working across dozens of markets. From the straightforward to the extremely complex, we relish a challenge and any opportunity to deliver actionable, useful findings to our clients. We're bright people and we're big on imagination. 

If you need consumer research that allows you to get stuff done, then get in touch. We’d love to hear from you.

Or if you're an insight, innovation, or strategy professional looking for a job where you can have a real impact on clients'​ businesses, as part of a friendly, supportive, but independent-minded team, drop us a line.

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Basis

Paul Eccles

Michael Chan

Chris Hope

Rakesh Rajakumar

Lisa Chautard

Elena Antoniades

Polly Shrager

Martin Eichholz

Daniel Clay

Lynsey Showman

Katie Buckley

David Griffiths

Georgina Cooper

The Research and Data Analysis team at Basis focuses on gathering, processing, and interpreting data to provide actionable insights and recommendations for our global clients. This team leverages qualitative and quantitative research methods to support brand owners in making informed strategic decisions. They are responsible for overseeing all aspects of research projects, from initial design to final analysis, ensuring that findings are both useful and impactful. Data executives and processors handle the technical aspects, while research directors and managers guide the overall direction and application of insights.

Research and Data Analysis

Senior Directors and Directors Team

Operations Team

Research and Data Analysis

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Other teams at Basis

Senior Directors and Directors Team

Operations Team