Phoebe Lu

Phoebe Lu serves as the Assistant Director of Student Affairs and Student Services Senior Manager at BASIS International Schools since September 2019, where responsibilities include enhancing student experiences and managing procurement of educational resources. Previously, Phoebe held notable roles such as Vice President of the Alumni Leadership Committee at Hinrich Foundation—focusing on alumni engagement and strategic planning—and Director of Sales & Marketing at Aceever Technology, successfully developing B2B markets in various countries. Earlier work experience includes positions at Global Sources and Y.W.C.A., as well as serving as Scholar Coordinator at Hinrich Foundation. Phoebe holds a Bachelor of Business Administration (Hons.) in Marketing from Hong Kong Baptist University, earned in 2014.