Brad Brief is an accomplished digital marketing professional with extensive experience in strategic leadership and client management across various prominent organizations. Currently serving as Client Lead at Basis Technologies since February 2023, Brad oversees digital marketing efforts and provides thought leadership on industry trends. Prior experience includes CEO & Strategy Lead at Inventive Digital, where strategic initiatives supported major clients like General Motors and Carhartt, and roles as Vice President in multiple agencies, contributing to award-winning campaigns for renowned brands such as Verizon and Pepsi. A strong foundation in marketing was established with a Bachelor of Arts degree from Michigan State University.
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