Harper Sommerdorf

Harper Sommerdorf is a seasoned media professional with extensive experience in digital media planning and execution. Currently serving as a Senior Integrated Media Planner at Basis Technologies since January 2019, Harper has successfully led holistic media plans across programmatic media, paid search, and paid social, while providing mentoring to colleagues and ensuring alignment with KPIs for optimal campaign performance. Previous roles include Digital Media Specialist and Digital Media Associate at Basis Technologies, as well as internships at Mary Kay Inc. and American Marketing Association, where Harper developed competitive analyses and marketing strategies. Harper holds dual degrees in International Business and Marketing from the University of Arkansas and pursued studies at Universidad Nebrija.