Jenn Rachwalski

Jenn Rachwalski is an accomplished design professional with extensive experience in brand strategy and visual communication. Currently serving as the Sr. Design Director of Brand at Basis Technologies since April 2016, Jenn leads a multidisciplinary team focused on enhancing corporate brand experiences and establishing company-wide brand standards. Previous roles include Design Director of Brand, where Jenn developed branding strategies for core marketing pillars, and Sr. Brand Designer, overseeing all facets of branding across various platforms. Jenn's creative consultancy work from January 2009 to April 2016 involved directing identity, branding, and marketing communications for a diverse client list, including notable companies like GE and Edelman. Earlier career experience as an Art Director at SoftPlay, Inc. involved managing design continuity and quality throughout product life cycles. Jenn holds a Bachelor of Fine Arts in Illustration from Ray Vogue, completed in 1996.