Maryam Esmaeili

Maryam Esmaeili is a seasoned product manager with extensive experience in the advertising technology sector. Currently serving as a Senior Product Manager at Basis Technologies since October 2024, Maryam previously held multiple roles at Yektanet, the largest online advertising platform in Iran. As Lead Product Manager, significant contributions included the launch of Native Video Ads, which enhanced revenue through increased CPM. In earlier positions, Maryam successfully implemented Retargeting and Product Retargeting ads, generating 15% of total sales and achieving a threefold increase in CTR compared to other ad types. Maryam's foundational education includes a Master's in Business Administration and a Bachelor's in Mechanical Engineering, both from Sharif University of Technology.