Rachel McNitt

Rachel McNitt is a seasoned professional in social media solutions, currently serving as the Social Media Solutions Director at Basis Technologies since June 2021, having progressed through various roles including Senior Paid Social Specialist and Sr. Social Media Planner. Rachel has extensive experience in media planning and campaign execution across multiple platforms such as Meta/Instagram, Twitter, and TikTok, while also mentoring junior team members and staying abreast of industry trends. Previously, Rachel held positions at Centro, Wpromote, First Friday Waco, and ZYN22, where skills in digital marketing, campaign management, and client relationship development were honed. Rachel earned a Bachelor's degree in Marketing from Baylor University in 2018.