BasisBank
Mariam Mshvildadze is a seasoned marketing professional with extensive experience in digital marketing and acquisition strategies. Currently serving as Acquisition Marketing Lead at Basisbank since December 2022, Mariam previously held the position of Senior Acquisition Manager at Setanta Sports Eurasia and has developed expertise in planning and executing digital marketing campaigns, content creation, and analytics. Career highlights include roles as Digital Marketer/Brand Manager at Qari Electric and REDMED, as well as Communications Manager at Tbilisi City Hall, where project communication strategies were developed. Earlier experience includes positions as Marketing Project Manager at Grapevine Marketing Agency and Social Media Manager at branding.ge. Mariam holds a Bachelor's degree in Social Sciences from Tbilisi State University and is furthering education at the Tbilisi School of Communication.
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BasisBank
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Sustainability and development – are the main criteria for summarizing 30-year-old history and description of the BasisBank as a brand. Simplicity and flexibility are the main values that are basis for our banking concept and future goals. We were able to create reliable, financially transparent and consumer oriented universal institution through a rational management, years of experience, huge support from Hualing Group and cooperation with the international partner organizations. From the day of establishment to date, the development strategy of the company has been rational and consistent. With up to 3 billion GEL of assets, the BasisBank is now listed among top four largest Georgian banks, it is a partner of a number of international financial institutions and provides services to consumers in all of the leading regions. The Holding unites insurance and leasing companies – BB Insurance and BB Leasing. The bank serves for retail consumers and small, medium and large businesses as well. A competitive advantage of the BasisBank has always been the individual approach and considering consumer interests at a maximum, which was contributed by a large scale of the company. Despite sustainable growth and expansion during years, our key principle has remained the same – we create a service, which is maximally tailored to consumer needs, at any time and circumstance. We improve together, make friends and build new opportunities for the development of business and country. Taking into consideration the current challenges and increasing demand from the consumers, we see a future of the service in innovations and technological development. Our objective is to become a financial market, which offers a comprehensive set of quality services in one space, in quick, easy and convenient manner.