bast sauna
Josef Segerlund currently serves as Chief Operating Officer and Head of Portfolio Operations at RightBridge Ventures Group, a publicly listed investment company focused on the E-sport and Gaming sectors, since March 2022. In addition, Josef co-founded bast sauna in February 2023 to promote accessible sauna culture and is also a co-founder of Smögens Kafferosteri AB. Previously, Josef worked as an Audit Associate at EY from January 2021 to March 2022, focusing on audits for international clients in various sectors. Josef's entrepreneurial background includes co-founding Smögens Ice Cream Bar & Café from June 2013 to January 2021 and serving as a board member for Föreningen Uppsalaekonomerna in 2019. Academic achievements include a Bachelor's degree in Management & Control from Uppsala University and studies at Lund University and Wayland Academy.
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bast sauna
Our mission is simple: to make sauna culture accessible to people. We believe that everyone should have the opportunity to enjoy the benefits of a sauna - without the need for a large budget, space, knowledge or building permits.