Bastion Shine
Toby Sellers is an experienced executive in the advertising industry, currently serving as Chief Executive Officer at Bastion Shine since March 2022, in addition to the role of Managing Director at Bastion Creative. Prior to this, Toby held several leadership positions at FCB New Zealand from August 2010 to March 2022, including Managing Director and Group Business Director, overseeing a team of 150 staff and reporting to global management. Experience also includes roles as Group Account Director at both McCann London and EuroRSCG, as well as Account Director at DDB and Account Manager at DDB NZ. Academic qualifications include a Bachelor of Business Administration in Marketing from AUT University and a Bachelor of Arts in Psychology from the University of Otago.
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Bastion Shine
We are a new generation consultancy, built for today’s world. At Bastion Shine we create meaningful growth for organisations and people in Aotearoa. We’re a team of world class strategists, creatives, entrepreneurs and coaches. Through our unique combination of capabilities we’re able to help businesses achieve the growth they’re looking for. That may be to grow their brands, their markets or businesses, to grow their digital capability, to amplify their stories through PR and social, or it may be to grow their people to help them achieve their true potential. Bastion Shine sits at the crossroads of consultancy and agency and brings a new approach to both worlds; a fully integrated one focused on outcomes rather than outputs.