Irena Anna Dmitry

Director, Marketing Communications at Basys

Irena Anna Dmitry has a strong background in marketing and communications. Irena Anna is currently working as the Director of Marketing Communications at Bridgeway Benefit Technologies since July 2021. Prior to this, they worked at Driving Dynamics from 2014 to 2021, where they held various roles including Director of Marketing & Communications and Senior Marketing Consultant. At Driving Dynamics, they were responsible for overseeing and implementing marketing and communications programs, developing marketing strategies, managing campaigns, and handling various tasks such as brand stewardship, digital marketing, CRM management, lead generation, website development, creative direction, public relations, product development, copywriting, advertising campaigns, collateral creation, and media buying.

Before joining Driving Dynamics, Irena worked at Pershing LLC, a BNY-Mellon Company, from 2012 to 2018 as a Senior Marketing Consultant. During their tenure at Pershing, they provided marketing services to various businesses within the company, managing marketing projects and collaborating with subject matter experts to create promotional materials and thought-leadership content.

Irena Anna'searlier work experience includes roles at CEI Collision and Fleet Safety, where they served as a Senior Manager of Marketing & Communications from 2007 to 2012, a Manager of Marketing & Communications from 2003 to 2007, a Marketing Communications Specialist from 2001 to 2003, and a Marketing Communications Coordinator from 1999 to 2001.

Irena also worked as an Editor at Advertising Specialty Institute from 1998 to 1999 and as an Event Planner and Marketing Specialist at Pep Boys from 1995 to 1997.

Irena Anna Dmitry's education history includes a Master of Journalism degree from Temple University Graduate School, with a focus on Advertising, Public Relations & Journalism. Irena Anna also holds a Bachelor of Science degree in Business Administration, with a major in Marketing, from Drexel University. Additionally, Irena has obtained several certifications from HubSpot Academy, including Search Engine Optimization Certified, Inbound Methodology Certified, Email Marketing Certified, Inbound Marketing Certified, Digital Marketing Certified, Digital Advertising Certified, HubSpot CMS Marketer Certified, Contextual Marketing Certified, HubSpot Marketing Software Certified, and HubSpot Sales Software Certified.

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Timeline

  • Director, Marketing Communications

    July, 2021 - present