Amrendra Kumar Jha is a seasoned marketing professional with extensive experience in digital marketing and brand management. Currently serving as Senior Manager for Brand.com at Bata India Limited since March 2022, Amrendra previously held the position of Senior Manager of Digital Marketing at BIBA Apparels Private Limited, overseeing the eCommerce strategy for both Biba and Rangriti brands from July 2018 to February 2022. Prior to that, Amrendra worked as Digital Marketing Manager at adidas, focusing on budget planning and traffic management, and as Manager of Digital Marketing at FREECULTR, a digital-first fashion brand. Early in the career, Amrendra contributed as Assistant Manager of Digital Marketing at Blazar Media Pvt. Ltd, specializing in media planning and buying. Educational qualifications include an MBA in Marketing from The Global Open University and an MCA in Computer Science from Indira Gandhi National Open University.
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