Lauren Pope

Lauren Pope is a seasoned market research analyst with extensive experience in both qualitative and quantitative research methodologies. Currently serving as the Senior Market Research Analyst for Digital at Bath & Body Works since June 2021, Lauren leads primary and secondary research initiatives to derive actionable insights for various teams. Prior to this role, Lauren worked at Wayfair as a Senior Consumer Insights Analyst, where project efficiency for customer-facing communication was significantly improved. Earlier experience includes a Market Research Analyst position at Stanley Black & Decker, where Lauren supported product launches across multiple brands, and a Brand Marketing Intern role at the same company, focusing on product reporting and marketing initiatives. Lauren began their career as an Executive Team Leader Intern at Target, gaining valuable operational experience. Lauren holds a Bachelor of Business Administration in Marketing with a minor in Information Systems from Loyola University Maryland.