Jukka Saarenpää

Jukka Saarenpää has extensive work experience in market research and analysis. Jukka began their career as an Interviewer at Kulutustutkimus Oy Marketing Radar ltd in 1996 and worked there until 1997. Jukka then joined Oy A & M Tutkimus-Research ltd as a Researcher, where they conducted both qualitative and quantitative research projects for clients. In 1999, they moved to Taloustutkimus Oy, where they continued to work as a Researcher and was responsible for sales and design of research projects.

In 2000, Jukka joined Elisa as a Marketing Research Manager, where they focused on research design and management for Internet service provider, mobile telecom operations, and landline business. Jukka also conducted research for both B2B and consumer segments. In 2004, they became the Research Manager at Kauppalehti, overseeing research activities for the sales department, including media usage analysis. Jukka then joined Omnicom Media Group Finland in 2007 as a Research Director, where they led a research team and was responsible for research management and client projects.

Most recently, Jukka worked at Atria Suomi as a Market Research Manager, designing and managing consumer research to create valuable insights for product development and marketing purposes. Jukka conducted trend watching, concept testing, product testing, and marketing communication testing. Throughout their career, Jukka has proven their ability to lead and manage teams, handle sales budgets, and effectively communicate research findings.

Jukka Saarenpää completed their high school education at Kurikan lukio from 1983 to 1985. Jukka then pursued a Master's Degree in Marketing with a specialization in Food Economics from the University of Helsinki, which they completed from 1988 to 1997. In 2011, Jukka obtained a Diploma in Product Development from Aalto University. From 2012 to 2014, they attended the University of Tampere 1925-2018 and completed the Atria-JOKO Leadership Program, focusing on Organizational Leadership.