Seth Freeman

Seth Freeman is an accomplished marketing executive with extensive experience in integrated marketing and media leadership. Currently serving as Vice President of Integrated Marketing & Media at Bath & Body Works since April 2024, Freeman previously held the role of SVP Integrated Marketing at Universal Destinations & Experiences, where leadership involved a diverse team delivering impactful advertising and consumer experiences. Additional experience includes serving as Vice President of Marketing and Communications at BlueLinx Corporation, and Vice President and Head of Marketing for Schlotzsky’s at Focus Brands LLC, leading substantial marketing efforts for a $350 million business. As Chief Marketing Officer at Buffalo Wild Wings, Freeman oversaw strategies for a $3.9 billion brand with a significant multi-location footprint. Freeman holds a Bachelor of Business Administration in Marketing from Howard University and is currently pursuing further education in Digital Marketing Strategies at Northwestern University's Kellogg School of Management.