Andrea Martini

Andrea Martini is an accomplished executive with extensive experience in marketing and strategic leadership across various industries. Currently serving as Chief Executive Officer at Bauducco since October 2021, Andrea also holds positions as Non-Executive Director at The West Indian Tobacco Company Limited and l'AlberoBlu. Previously, Andrea was Regional Marketing Director at British American Tobacco, where significant profit growth and market leadership were achieved, and served as General Manager across multiple regions including Brazil and Mexico. Andrea’s career includes pivotal roles at The Hershey Company, Parmalat Group, and early positions at Bauducco, contributing to brand transformations and double-digit growth. Education credentials include degrees from the University of Parma and prestigious management programs at IMD and INSEAD.