Marketing and Product Management

The Marketing and Product Management team at Bauerfeind is responsible for driving the strategic development and market positioning of the company's innovative medical solutions, including orthotic supports and compression stockings. This team collaborates closely on product lifecycle management, market research, and marketing campaigns, focusing on enhancing brand visibility and effectively reaching target audiences across various platforms. Through their efforts, they ensure that Bauerfeind remains a leader in the medical aid industry while addressing customer needs and fostering growth in both domestic and international markets.