BAV Group
Brian Owens is a seasoned professional with extensive experience in strategy and insights across various prominent companies. Currently serving as Managing Director, Strategy and Insights at BAV Group, Owens specializes in data-driven branding and brand intelligence. As Co-Founder and Chief Strategy Officer at Black and Brown Collective, Owens plays a key role in strategic initiatives. Previously, notable positions included Senior Vice President of Commerce Strategy at VML, Senior Vice President - Global Health & Wellness Retail Insights at Kantar, and Vice President of Retail Insights at Kantar Consulting. Owens has a strong background in retail strategy, marketing, and data analytics, holding an MBA in Accounting and International Business from The George Washington University School of Business and a BA in Sociology and Anthropology from Colgate University.
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BAV Group
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BAV Group, a VMLY&R and WPP consultancy, is the world’s leading authority on data-driven branding. Using BrandAsset® Valuator, a global database of consumer perceptions of brands, BAV informs strategic and creative solutions that drive business results. Over 25 years, BAV has captured data and consumer insights on more than 60,000 brands in 50 countries around the world, evaluating 75 brand image and equity dimensions that matter.