Jose Antonio Varas

Jose Antonio Varas is an accomplished professional with extensive experience in strategic planning and communication. Currently serving as the Chief Strategy Officer and Planning Director for VML since March 2015, Jose Antonio also holds the position of Regional Director for BAV Group in Latin America since March 2013. Previously, Jose Antonio contributed to academia as a professor in Integrated Communication at Universidad del Desarrollo from 2014 to 2018 and gained significant experience in strategic planning at Dittborn y Unzueta and retail management at MacOnline/Quintec. Jose Antonio's educational background includes a Master of Arts in Media Studies from The New School, a Master in Consumer Behavior from Universidad Adolfo Ibáñez, and a Digital Acceleration Master Class from Hyper Island.