BAV Group
Kathy Shen is an experienced marketing professional currently serving as a Manager at BAV Group since April 2021, where previous roles included Senior Analyst and Analyst in Brand Strategy, working with notable clients such as YMCA, Target, Visa, and NBC, among others. Prior to this, Kathy worked as a Graduate Immersion Quarter Team Project Consultant at Walgreens, where significant insights and marketing strategies were developed to enhance brand loyalty and sales in local markets, leading to a projected ROI of 200%-300% presented to the Walgreens marketing team. Kathy holds a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor's degree in Business Administration from Simon Fraser University, complemented by an exchange program at Renmin University of China.
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BAV Group
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BAV Group, a VMLY&R and WPP consultancy, is the world’s leading authority on data-driven branding. Using BrandAsset® Valuator, a global database of consumer perceptions of brands, BAV informs strategic and creative solutions that drive business results. Over 25 years, BAV has captured data and consumer insights on more than 60,000 brands in 50 countries around the world, evaluating 75 brand image and equity dimensions that matter.