Richard Farhat

Data Analytics | Innovation | At BAV Group at BAV Group

Richard Farhat is an experienced professional in data analytics and innovation, currently working at BAV Group since September 2021. Prior to this role, Richard conducted research at New York University, focusing on neuroscience and human behavior, where tasks included analyzing data related to Supreme Court rulings and developing machine learning algorithms. Richard's earlier experience includes management consulting at MSE, where process design and operational enhancements were key responsibilities, and an internship at Caterpillar Inc., gaining hands-on experience in mechanical testing and troubleshooting. Richard holds a Master's degree in Psychology from New York University and a Bachelor's degree in Mechanical Engineering from the American University of Beirut. Additionally, Richard completed the French Baccalaureate at Collège Notre-Dame de Jamhour.

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New York, United States

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BAV Group

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BAV Group, a VMLY&R and WPP consultancy, is the world’s leading authority on data-driven branding. Using BrandAsset® Valuator, a global database of consumer perceptions of brands, BAV informs strategic and creative solutions that drive business results. Over 25 years, BAV has captured data and consumer insights on more than 60,000 brands in 50 countries around the world, evaluating 75 brand image and equity dimensions that matter.


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11-50

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