BAV Group
Vanessa Fuss is an experienced professional in strategy and insights, currently serving as Managing Director at BAV Group since March 2021, where Vanessa has held various leadership positions including Group Director and Director. Prior to this, Vanessa Fuss worked at VML from January 2014, also as Managing Director and Group Strategy Director related to BAV Group, and has a rich background that includes roles such as Cross-Channel Strategist at GTB for Ford Motor Company and Solutions Planner at Campbell Ewald. Vanessa Fuss began their career with internships at TBWA\Chiat\Day and Davie Brown Entertainment. Educational qualifications include a JBA in Journalism & Strategic Communication and History from the University of Wisconsin-Madison, along with a high school diploma from Windward School.
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BAV Group
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BAV Group, a VMLY&R and WPP consultancy, is the world’s leading authority on data-driven branding. Using BrandAsset® Valuator, a global database of consumer perceptions of brands, BAV informs strategic and creative solutions that drive business results. Over 25 years, BAV has captured data and consumer insights on more than 60,000 brands in 50 countries around the world, evaluating 75 brand image and equity dimensions that matter.