Russell Hoppe, MBA

Marketing Director at Bayco Products

Russell Hoppe, MBA has over 10 years of experience in marketing and sales. Russell began their career in 2000 as a Senior Automotive Loan Account Manager for GMAC Financial Services. In 2004, they became a Sales & Marketing Specialist for General Motors - OnStar. In 2007, they joined Ford Motor Company as an Assistant Brand Manager and also began working at Agero, Inc. as a Creative Marketing Manager. In 2011, they became an Assistant Marketing Manager at Ecolab Food & Beverage. In 2012, they joined Wasp Barcode Technologies as a Channel Marketing Manager. In 2013, they began working at Bayco Products, Inc. and Nightstick as a Marketing Director and Marketing Manager, respectively. In their roles, they have been responsible for developing CRM campaign lifecycles and strategies, product marketing quality SME, strategic planning, business case development, contract negotiation, pricing and packaging, vendor management, advertising, financial modeling, survey design and analysis, marketing research/segmentation, and benchmarking.

Russell Hoppe, MBA obtained their Bachelor of Arts in Business from Michigan State University in 2000. Russell then obtained their Master of Business Administration from Northwood University in 2003, with a focus in Business Administration.

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Previous companies

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Timeline

  • Marketing Director

    July, 2018 - present

  • Marketing Manager

    August, 2013