Barbara Zimmermann is the Lead Communications Pharma, Consumer Health & Social Media at Bayer, a role they have held since 2020. They previously served as Head of Corporate Communication at Bayer, overseeing corporate communications across multiple entities in Switzerland. Earlier in their career, Barbara worked as a PR Assistant at Waldwirtschaft Verband Schweiz and was involved in various roles at C-Matrix Communications AG and ricardo.ch, where they directed corporate communication strategies. Barbara holds several advanced certifications in communication and leadership, including a Master's degree in Communication Management from Lucerne University of Applied Sciences and Arts.
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