Eileen Kuan

Eileen Kuan is an experienced marketing and category leader currently serving as the Head of Categories & Innovation - Asia at Bayer Consumer Health since 2018. In this role, Eileen oversees the mid- to long-term category strategy and innovation development for multiple therapeutic areas, collaborating closely with various stakeholders. Prior positions at Bayer include Regional Category Development & Innovation Lead and Regional Category Lead, where Eileen demonstrated expertise in strategic marketing and team leadership across multiple countries. Eileen's career began at ICI Paints Canada and continued at Reckitt Benckiser US Inc., showcasing a consistent trajectory of growth and responsibility. Eileen holds an MBA in Marketing from the Schulich School of Business and a Bachelor’s degree in Commerce from Queen's University, complemented by an exchange program at The Chinese University of Hong Kong.