Frank Richtersmeier

Frank Richtersmeier has extensive experience in strategic communication and marketing, particularly within the healthcare and biotechnology sectors. At Bayer, from January 2012 to April 2024, Frank served as Portfolio Lead for Franchise Communication and Branding, enhancing the global perception of Bayer's radiology business, and as Head of Digital Customer Experience, driving engagement through innovative digital campaigns. In addition, Frank held the position of Head of Global Marketing Communications Radiology, successfully managing global leadership team meetings and spearheading rebranding initiatives. Prior to Bayer, Frank worked at Schering AG as Spokesperson and PR Manager, where achievements included winning a prestigious content marketing award. Frank's educational background includes a Diploma in Engineering Biotechnology from Technische Universität Berlin and studies in journalism at Freie Universität Berlin.