Jia Liu, Ph.D., is currently the Global Portfolio/Pricing Platform Lead at Bayer, a position they have held since 2024. They completed their PhD in Marketing Research and Consumer Psychology at Tilburg University and previously served as a Research Fellow at the Australian Consumer, Retail, and Services Research Center, among other roles in academic and corporate settings. Notable past experiences include their tenure as Marketing Research and Customer Analytics Manager at Monsanto Company and CRM Strategy and Data Management Lead at Bayer Crop Science. Jia continues to advance their education in Strategic Marketing and Consumer Behavior at Wageningen University & Research.
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