Letícia Machado is a Senior Designer at Bayer, where they coordinate innovation projects and engage in UX research and service design. They hold a degree in Graphic Design from the Centro Universitário Belas Artes de São Paulo and a technology degree in UX Design from Digital House Brasil. Letícia has held various roles, including Junior Art Director at BFerraz and several freelance positions, contributing to notable campaigns and digital strategies for clients such as C6Bank and Mobly. Letícia is passionate about design, user experience, and consumer behavior.
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