Salma Sidki is a seasoned senior manager specializing in eCommerce and brand strategy, currently serving as the Head of eCommerce, New Channels and Insights in the Middle East. With a robust background in multinational and regional companies, Salma has driven over $500 million in sales across more than 10 brands in 11 markets. Previous roles include Category Marketing Manager at BRF and E-Commerce & Modern Trade Lead at Bayer, where they built e-commerce strategies and managed multi-channel growth. Salma holds a Master of Science in Marriage and Family Therapy from Walden University and is pursuing a Bachelor of Arts in Mass Communication at the American University of Sharjah.
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