Bays International
Muhammad Mohsin Siddiqui is an experienced ecommerce professional currently serving as the Ecommerce Head at Bays International since February 2021, overseeing multiple brands including Makeup City and British Lingerie Studio. Previously, Muhammad held the position of Ecommerce Manager at Alkaram Studio, where responsibilities included managing online operations and achieving sales targets. Muhammad's career at Daraz spanned various roles, culminating as Category Head for Women's Fashion, managing a $10 million P&L. Earlier experience includes brand management roles at Nestlé and Herbion International, alongside leadership in the Literary and Public Speaking Society of IoBM. Muhammad holds an MBA in Marketing and Sales as well as a Bachelor's degree in Business Administration and Marketing.
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Bays International
Bays International is the largest cosmetic retail company in Pakistan having its Head Office in Oxford, United Kingdom. Currently, our presence in Pakistan is more than 40 major retail outlets, covering a wide range of distributors in the country. Bays International has been operating in the beauty industry for more than 30 years and is proud to be considered one of the largest beauty products businesses in the United Kingdom, the United Arab Emirates, and across Asia. The company is established on the doctrine of luxury and service, bringing the best to beauty conscious customers and consumers with premium quality brands. Bays International is proud of the part we played in the development of the beauty industry in Pakistan by introducing well-researched, renowned, and established international beauty care brands. Besides UK, Bays offices have been established in UAE & Pakistan; fulfilling the CEO’s vision of taking the brands to consumers all across the world.