Annika Zarifian

Annika Zarifian has extensive experience in brand communications and public relations, currently serving as the Head of Brand Communications and Culture at Bayswood since October 2021. In this role, Annika collaborates closely with the CEO to develop impactful product strategies aligned with market demands. Previous positions include Freelance Creative Project Manager at Formidable overseeing the LEGO and McLaren partnership events, Account Director at Capsule Communications Ltd focusing on product launches for notable brands, and Global PR Manager at Walgreens Boots Alliance. Annika's career also includes significant roles at Liz Earle Beauty Co., The Body Shop, and LVMH Perfumes & Cosmetics, as well as freelance PR consultancy. Annika holds a degree in Real Estate Management from the University of Reading.