Bayswood
Annika Zarifian has extensive experience in brand communications and public relations, currently serving as the Head of Brand Communications and Culture at Bayswood since October 2021. In this role, Annika collaborates closely with the CEO to develop impactful product strategies aligned with market demands. Previous positions include Freelance Creative Project Manager at Formidable overseeing the LEGO and McLaren partnership events, Account Director at Capsule Communications Ltd focusing on product launches for notable brands, and Global PR Manager at Walgreens Boots Alliance. Annika's career also includes significant roles at Liz Earle Beauty Co., The Body Shop, and LVMH Perfumes & Cosmetics, as well as freelance PR consultancy. Annika holds a degree in Real Estate Management from the University of Reading.
This person is not in any teams
This person is not in any offices
Bayswood
Bayswood is a designer, importer and wholesaler of artificial blooms and botanicals. We bring imagination, creativity and new designs to the European retail market, drawing on years of experience in the United States. Why Bayswood? Market experts with decades of experience working with major retailers in the United States Extensive collections of artificial flowers and foliage available to view in our London showroom Experience developing exclusive designs bespoke to your brand’s stories and themes Inspiring, original, relevant and high-quality designs that balance affordability and value Always true to our word, with crystal-clear communication International creative teams and supplier partnerships Stringent quality control processes with continuous inspections and rigorous final checks Research-based design and development in consultation with interior designers and industry influencers