Account Executive Officer

Roles and Responsibilities

• Creating Awareness

• Plan advertising and promotional campaigns about the Last Minute Gambia products and services on the various mass media.

• Conduct door-to-door hunting, as well as road, shows to create awareness about the Centre’s products and services.

• Conduct a minimum of 25 cold calling per day.

• Distribute flyers, brochures, and other promotional materials about the LastMinutGambia to targeted customers.

• Participate in any trade shows to showcase LastMinuteGambia’s products and Services.

• Attending Customers/Clients

• Attend customers professionally and in a friendly manner.

• All lead generated by AE needs to be updated on the pipeline report before the end of your shift.

• Each of the new leads you generated should be entered into BayTech System to avoid someone else giving the lead.

• Whoever entered the lead in BayTech System first will be the original owner for the lifetime of the customer.

• Daily Customer Leads need to be submitted to the Line Manager.

• Handle customers’ inquiries and complaints carefully and expeditiously.

• Issue and collect completed Client Feedback forms • Collate customers/clients’ specifications in relation to LastMinuteGambia, applications.

• Guide and lead customers for the subscription process of LastMinuteGambia.

• Maintain professionalism at all times with clients regardless of their behavior to forward you.

• Achieving Annual Marketing Goals & Objectives

• Set achievable weekly, monthly, and quarterly marketing targets based on annual projections.

• Ensure the achievement of annual marketing goals and objectives.

• Devising Effective Marketing Strategies

• Liaise with Management in developing and implementing effective pipeline management.

• Campaigns Provide input in preparing monthly to your direct report.

• Proactively engage with customers to ask for referrals and continue to promote LastMinuteGambia.

• Customer Relationship Management

• Maintain an up-to-date customer database on BayTech System.

• Establish effective communication with customers/clients at all times.

• Pay regular visits to customers/clients to monitor how their Listing is performing and if they need any assistance from Company.

• Market Research

• Conduct market research on competitors and customers/clients for timely and appropriate adjustment of BayTech’s products and services.

• Provide feedback to Senior Management based on the research Findings.

• Other Responsibilities

• Ensure proper and fair use of BayTech’s finances and assets.

• Any other duties that may be assigned related to the job and/or to the operations of the Centre.