Tom Gorton-Clark

Tom Gorton-Clark is a seasoned professional specializing in CRM, lifecycle marketing, and user journey management with extensive experience in various industries. Currently serving as the CRM Lead at BBC Maestro since June 2025, Tom previously held roles such as CRM & User Journey Manager at The Collecting Group, where responsibilities included developing CRM strategy and marcomms for vintage and collectible cars and watches. Earlier positions include Lead Email Specialist at Moteefe, where Tom enhanced B2B and B2C email activities, and CRM Marketing Manager at Bonhams, leading digital transformation efforts. Additional experience encompasses consultancy roles for organizations like RSPCA and MS Society, and project management at Jack Wills and MyMeds&Me. Tom's significant achievements include implementing targeted campaigns that drive customer engagement and optimizing email marketing strategies to foster growth and retention.