Sophia Spinelli

Sophia Spinelli is an accomplished marketing executive with extensive experience in brand and marketing leadership within the media sector. Currently serving as Vice President of Brands & Marketing for Asia at BBC Studios since May 2015, Sophia oversees marketing and digital strategies for BBC Studios’ brands across various Asian regions. Prior roles include Head of Marketing for Branded Services at BBC Worldwide, and a series of marketing positions at the Australian Broadcasting Corporation, where significant achievements included devising integrated marketing campaigns for multiple channels. Earlier in the career, Sophia served as Communications Manager at Special Broadcasting Service (SBS) Australia. Academic qualifications include a Master’s degree in Communications from Monash University and a Mini MBA in Marketing from Marketing Week.