Charl Bassil

Charl Bassil serves as the Group Chief Brand Officer at BBC since March 2024, tasked with redefining priority brands to enhance growth and establish an iconic brand centered around public service. Previously, Bassil was the Global Chief Marketing Officer for Absolut Vodka at The Absolut Group from December 2018 to December 2023, where leadership was pivotal in revitalizing a brand that had seen a decline in market position. Prior experience includes serving as Honorary Consul for The Republic of Lebanon in Cape Town from January 2017 to December 2018 and holding the role of Senior Marketing Director at Pernod Ricard from March 2013 to November 2018, leading marketing strategies for the brand portfolio in Southern Africa. Educational background includes a Leadership Development Programme from INSEAD and a degree in Strategic Marketing Management from Harvard Business School.