Camilo Plazas Michelsen

Camilo Plazas Michelsen has extensive experience in digital transformation and innovation in various advertising agencies. Camilo is currently the Chief Executive Officer of Digital Transformation at BBDO Mexico, where they are responsible for strengthening the agency's digital thinking and developing new processes related to agile methodologies, business intelligence, and data efficiency. Prior to BBDO Mexico, Camilo served as the Chief Digital & Innovation Officer at MullenLowe Profero, where they focused on developing the agency's digital and innovation areas, as well as enhancing their technological capabilities and creative thinking. Camilo also held leadership positions at MediaCom, ID Interactive, DDB Mexico, and Leo Burnett ARC, where they contributed to the development of digital strategies, new business acquisition, and brand building. Additionally, Camilo has experience as a professor and advisor at the Politécnico Grancolombiano, where they shared their expertise in brand building and integrated communications with marketing and advertising students.

Camilo Plazas Michelsen has a solid education background in marketing and communication. Camilo completed a Master's degree in Digital Marketing from the Istituto Europeo di Design in 2007-2008. Additionally, during the same period, they acquired a Master's degree in Marketing and Online Communication from the Instituto Europeo de Diseño IED. Before pursuing their master's degrees, Camilo undertook their undergraduate studies at Politénico Grancolombiano, where they obtained a Professional degree in Marketing and Advertising. Their education in the field of marketing and communication in various academic institutions has provided him with a strong foundation in these areas. In terms of additional certifications, Camilo obtained "Foundations of Diversity, Equity, Inclusion, and Belonging" from LinkedIn in November 2023 and "SPEAKER EN EL EDULIVE 2022" from IAB México in June 2022.