BBDO México
Camilo Plazas Michelsen has extensive experience in digital transformation and innovation in various advertising agencies. Camilo is currently the Chief Executive Officer of Digital Transformation at BBDO Mexico, where they are responsible for strengthening the agency's digital thinking and developing new processes related to agile methodologies, business intelligence, and data efficiency. Prior to BBDO Mexico, Camilo served as the Chief Digital & Innovation Officer at MullenLowe Profero, where they focused on developing the agency's digital and innovation areas, as well as enhancing their technological capabilities and creative thinking. Camilo also held leadership positions at MediaCom, ID Interactive, DDB Mexico, and Leo Burnett ARC, where they contributed to the development of digital strategies, new business acquisition, and brand building. Additionally, Camilo has experience as a professor and advisor at the Politécnico Grancolombiano, where they shared their expertise in brand building and integrated communications with marketing and advertising students.
Camilo Plazas Michelsen has a solid education background in marketing and communication. Camilo completed a Master's degree in Digital Marketing from the Istituto Europeo di Design in 2007-2008. Additionally, during the same period, they acquired a Master's degree in Marketing and Online Communication from the Instituto Europeo de Diseño IED. Before pursuing their master's degrees, Camilo undertook their undergraduate studies at Politénico Grancolombiano, where they obtained a Professional degree in Marketing and Advertising. Their education in the field of marketing and communication in various academic institutions has provided him with a strong foundation in these areas. In terms of additional certifications, Camilo obtained "Foundations of Diversity, Equity, Inclusion, and Belonging" from LinkedIn in November 2023 and "SPEAKER EN EL EDULIVE 2022" from IAB México in June 2022.
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BBDO México
Ésta no es sólo nuestra filosofía, el trabajo es nuestro café de cada mañana, el combustible que nos mueve, lo que nos hace llegar más lejos. El trabajo nos caracteriza y habla por nosotros, tanto en los resultados que produce para cada uno de nuestros clientes, como en los distintos festivales a nivel internacional donde BBDO México y su gente han obtenido centenares de galardones. El trabajo siempre será nuestra respuesta a cualquier reto, pero eso sí: nunca será el mismo. Ya que contamos con áreas multidisciplinarias que siempre darán respuestas concisas y personalizadas para tu negocio. Sabemos que nuestro trabajo también se convertirá en tu trabajo, en eso que la gente distinga como tuyo, es por eso que nos exigimos tanto al momento de desarrollarlo y también el motivo por el que en BBDO, creamos relaciones a largo plazo con nuestros clientes. This is not only our philosophy, work is everyday coffee, the fuel that moves us, what makes us go further. Our work characterizes us and speaks for us, both in the results it produces for each of our clients, as well as in the different international festivals where BBDO México and its people have obtained hundreds of awards. Work will always be our answer to any challenge, but also, it will never be the same. Because we have multidisciplinary areas that will always give concise and personalized answers for your business. We know that our work will also become your work, that it is something that people will distinguish as yours, that is why we demand so much of ourselves when developing it and also the reason why at BBDO, we create long-term relationships with our clients.