BBDO MW
Leslie Sipprell Crayne has extensive work experience in the advertising industry. Leslie is currently serving as the Director of Talent & Culture at BBDO MW since January 2021. Prior to this, they were the President at Agency Blue from May 2014 to December 2020. Leslie also worked as a Volunteer at The Art of Good from April 2020 to November 2020. Their previous roles include SVP, Group Account Director at BBDO Minneapolis (April 2007-May 2014), and Account Service at Fallon (1995-2007). Leslie started their career as an Account Executive at McCann - Erickson from 1992 to 1994.
Leslie Sipprell Crayne pursued their education with determination and achieved significant milestones. From 1983 to 1987, they attended Northwestern University, where they obtained a Bachelor of Science degree in Communications. Building on their undergraduate studies, Leslie took their educational journey further and enrolled at the University of Michigan - Stephen M. Ross School of Business from 1990 to 1992. During this period, they successfully completed a Master of Business Administration (MBA) degree, providing their with a solid foundation in business administration and management.
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BBDO MW
Brand transformations are our best work. They’re built upon keen consumer research and insight. They integrate creative seamlessly across all media types. They leverage distinctions in platforms and technologies. Brand transformations change behavior and prove the best work works. We turned a commodity into a profitable brand using a motorcycle fueled by bacon grease, a Broadway show and VR experience that let you buy bacon with your eyes. We created a beloved real estate brand from scratch without ever saying the word ‘home.’ And we turned around a CPG brand made for tough, hardworking men by leveraging a not-so-tough men’s fashion trend. We work in Minneapolis, but we harness the best thinking of the global BBDO network. BBDO MW is fueled by northern grit. We are business-oriented, humble hustlers. Engage with us: Twitter: https://twitter.com/bbdomw Instagram: https://www.instagram.com/bbdomw Facebook: https://www.facebook.com/bbdomw