BBDO MW
Samantha Halverson-Birr is a Senior Project Manager at BBDO MW since August 2023, overseeing projects for General Mills and brands such as Cheerios and Lucky Charms. Prior to this role, Samantha served as a Marketing Coordinator and Project Manager at Salo, where Samantha contributed to brand strategy and marketing campaigns from July 2021 to June 2023. Previous experience includes positions at Antenna, Modus, Admedus, and The Rachel Greenhouse Strategic Marketing Agency, where Samantha focused on marketing coordination and project management. Educational credentials include a Bachelor's degree in Marketing from Augsburg University and an Associate's Degree from Saint Paul College. Samantha also possesses experience in education and event management, having worked as a teacher and event manager.
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BBDO MW
Brand transformations are our best work. They’re built upon keen consumer research and insight. They integrate creative seamlessly across all media types. They leverage distinctions in platforms and technologies. Brand transformations change behavior and prove the best work works. We turned a commodity into a profitable brand using a motorcycle fueled by bacon grease, a Broadway show and VR experience that let you buy bacon with your eyes. We created a beloved real estate brand from scratch without ever saying the word ‘home.’ And we turned around a CPG brand made for tough, hardworking men by leveraging a not-so-tough men’s fashion trend. We work in Minneapolis, but we harness the best thinking of the global BBDO network. BBDO MW is fueled by northern grit. We are business-oriented, humble hustlers. Engage with us: Twitter: https://twitter.com/bbdomw Instagram: https://www.instagram.com/bbdomw Facebook: https://www.facebook.com/bbdomw