Samantha Halverson-Birr

Samantha Halverson-Birr is a Senior Project Manager at BBDO MW since August 2023, overseeing projects for General Mills and brands such as Cheerios and Lucky Charms. Prior to this role, Samantha served as a Marketing Coordinator and Project Manager at Salo, where Samantha contributed to brand strategy and marketing campaigns from July 2021 to June 2023. Previous experience includes positions at Antenna, Modus, Admedus, and The Rachel Greenhouse Strategic Marketing Agency, where Samantha focused on marketing coordination and project management. Educational credentials include a Bachelor's degree in Marketing from Augsburg University and an Associate's Degree from Saint Paul College. Samantha also possesses experience in education and event management, having worked as a teacher and event manager.