Sandra Cabrera Piguet

Sandra Cabrera Piguet is an experienced Account Director at BBDO & Proximity España since May 2018, with a solid background in account management and strategic planning. Prior roles include Global Account Manager at Proximity Madrid where responsibilities included managing global release materials for Pampers, and Account Manager supervising digital campaigns for Iberostar Hotels & Resorts. Previous experience encompasses roles at Grey Group Spain, The Nielsen Company, Banco Santander, DIASA, and Digital PR (Hill & Knowlton), demonstrating expertise in managing integrated campaigns, customer consultancy, and data analysis. Sandra holds a Bachelor’s degree in Advertising and Public Relations and a postgraduate degree in Creativity and Strategic Planning from Universidad Complutense de Madrid.