Jennifer Baldwin

Jennifer Baldwin has a diverse work experience spanning over two decades. Jennifer started their career in 1998 as a Designer at Kiku Obata & Company, where they worked on various design projects for clients such as Brown Shoe Company and United Healthcare. Jennifer then moved on to work as a Senior Designer at Waters Design in 2001. In 2002, Jennifer interned as an MBA Intern in brand strategy at Siegel and Gale.

Jennifer's advertising career began at TBWA\Chiat\Day in 2003, first as an Account Planner and later as an Art Director. At TBWA\Chiat\Day, they worked on campaigns for Nextel telecommunications. Jennifer then joined JWT London in 2007 as a Planning Director, where they collaborated with global teams on brand positioning and campaigns for Bayer vitamin brands and Kimberly Clark.

In 2011, Jennifer joined Publicis as an SVP, Strategic Planning Director, where they led strategic planning for brands such as P&G Family Care and Allergan's Lo Loestrin Fe. Jennifer expanded their responsibility to lead four brands and worked closely with cross-functional teams.

Jennifer briefly worked as a Freelance Brand Strategist at Independent Consultant in 2018 before rejoining Publicis as an EVP, Strategic Planning Director. In this role, they were responsible for leading strategy for various brands, including JM Smucker Company.

More recently, Jennifer has taken on the role of Head of Strategy at BBH USA, where they continue to utilize their strategic expertise. Overall, Jennifer has a strong background in strategic planning, brand positioning, and campaign development, with extensive experience in the advertising industry.

Jennifer Baldwin has a diverse education history. Jennifer earned a Bachelor of Fine Arts (BFA) degree in Graphic Design from the University of Central Missouri, where they studied from 1994 to 1998. Later, they pursued a Master of Business Administration (MBA) degree with a focus on Marketing from Missouri State University, attending from 2002 to 2003.