Marcela Piragauta Montes

Marcela Piragauta Montes is a seasoned professional in digital marketing and sales management with extensive experience at BBVA en Colombia since June 2017, where responsibilities include developing marketing strategies to meet strategic KPIs and enhancing digital customer experiences. Prior roles include serving as a Digital Account Director at PHD, managing digital campaigns for notable brands such as HP and Alimentos Polar. Marcela has also worked at Omnicom Media Group Colombia and Reprise Media, focusing on digital campaign management and SEM analysis. An academic background in Public Relations with a specialization in Commercial Strategy and Media from Universidad Central complements a strong track record in the digital marketing field.