Mrinal Bhirud

Mrinal Bhirud is a seasoned digital marketing professional with extensive experience in the financial sector. Currently serving as DVP Digital Marketing at AU SMALL FINANCE BANK since March 2023, Mrinal previously held the role of Portfolio Manager at DBS Bank, focusing on digital channel strategies for payments and activations. Prior to that, Mrinal was the Lead Growth Marketing at Edelweiss Housing Finance Limited, responsible for customer acquisition through alternative sourcing methods. Additional experience includes serving as Senior Marketing Manager at ICICI Bank, where Mrinal managed digital initiatives to enhance sales and customer engagement, and as Deputy Manager - Content Marketing at HCL Technologies, contributing to growth marketing and campaign management. Mrinal's early career involved internships and trainee positions across various organizations, complemented by an MBA in Marketing from Jamnalal Bajaj Institute of Management Studies and a B.Tech in Computer Engineering from SGGSIE&T.