Mery Gallego Ardila is a marketing and product innovation professional with extensive experience in various roles, focusing on digital optimization and customer engagement analytics. Currently serving as CRO at BBVA in Colombia since October 2021, Mery previously worked at Colsubsidio as a market research analyst and product design analyst. Mery’s earlier positions include product and innovation professional at Corferias, digital product analyst at EL TIEMPO Casa Editorial, and product and innovation analyst at Publicar Publicidad Multimedia. Additionally, Mery has contributed to market research initiatives at the Universidad Minuto de Dios. Mery holds a Master's degree in Digital and Analytical Marketing from VIU - Universidad Internacional de Valencia and a Bachelor's degree in Marketing and Advertising from Fundación Universitaria del Area Andina.