Fiorella Pacheco Benites

Fiorella Pacheco Benites is a Senior Digital Sales Associate at BBVA en Perú since September 2022, specializing in planning, executing, and optimizing paid media campaigns to boost digital sales for savings accounts, insurance, and loans. Previously, Fiorella worked as a Subject Matter Expert in Digital Marketing at Crehana and held various positions at Interbank, including Senior Growth Hacker for Digital Sales, where innovative strategies for exponential growth in digital loans were developed. Fiorella's career also includes roles in growth hacking, digital transformation, and marketing support at organizations such as Colectivo23, BRITÁNICO, Caleidos, and VEX. Currently pursuing an MBA from CENTRUM PUCP, Fiorella holds a Bachelor's degree in Marketing from Universidad de Lima.