Flor de María Guzmán Anaya

Flor de María Guzmán Anaya is an experienced professional in digital marketing and communication, currently serving as Design Operations Manager at BBVA en Perú since June 2019, following a role as Design Operations Lead. As a partner and external consultant at Catalán Studio since March 2016, Flor de María manages organizational projects and develops digital content strategies for clients in the energy, public sector, and political organizations. Previous roles include teaching digital marketing and web analytics at Escuela de Postgrado UTP and holding senior marketing positions at BBVA Continental, where significant achievements included elevating the bank's social media presence. With a degree in Social Communication from Universidad Nacional Mayor de San Marcos and multiple advanced qualifications, Flor de María combines expertise in strategy, content creation, and digital communication to drive effective marketing solutions.