Christian Cuentas

Christian Cuentas is an experienced professional in marketing technology and digital analytics. Currently serving as the Marketing Technology Lead at BBVA since December 2019, Christian coordinates with marketing, digital sales, and data teams to understand business objectives and prioritize Martech investments. Additionally, Christian has also taken on the role of Digital Analytics Specialist at Aloha Peru Paddle, an initiative founded to connect people with the sea and nature. Previous positions include Digital Analytics Analyst at Scotiabank, Digital Analytics Intern at Pacífico Seguros, and Market Risk Intern at Financiera Proempresa. Christian holds a degree from Universidad de San Martín de Porres and has furthered education at Pontificia Universidad Católica del Perú.