Gabriel Gonzalez is an accomplished professional with extensive experience in data strategy, marketing, and innovation, primarily in the banking and e-commerce sectors. As the Data Strategy Executive Director at BBVA from June 2018 to April 2024, Gabriel managed data programs for customer acquisition and mobile app development to enhance global growth. Previously, Gabriel served in various roles at BBVA, including Head of Retail AI Transformation, where strategic initiatives centered on data and AI enhanced customer experiences. At ING DIRECT España, significant achievements included orchestrating initiatives to boost client engagement and leading successful marketing campaigns. Additionally, Gabriel co-founded Jamon y Pico, SL, an international e-commerce business, and has been serving as Master Director and lecturer at EAE Business School, focusing on data science and AI in the financial services industry.
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