Lydia Cerrada is a Digital Analytics Manager at BBVA, bringing a strong background in digital marketing and social media strategy. They possess extensive experience in various media platforms, having worked as a journalist, news writer, and community manager. Lydia's past roles include positions as a Senior Digital Analyst and Digital Analyst, where they developed customized digital measurement solutions and analyzed campaign results. They hold degrees in Journalism and Community Management, as well as certifications in Web Analytics and Business Management. Eager for growth opportunities, Lydia is passionate about leveraging new technologies in the digital space.
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